To ensure recognition of the existing branding, the main colours of the brand were used to keep consistency. The vibrant olive tone of the tape will instantly stands out while connecting the physical and digital experience.

 

To bring a fresh and charming element to the packaging, I created a small pool of illustrations. In the centre is the Sous Chef women happily surrounded by her international products. She is the main part of the box outer, while smaller elements, such as hand illustrations, are featured in more hidden areas of the boxes.