With the introduction of Classy Paw, Zurich now has its first independent store for dog and cat supplies. It needed a brand that stood out from big chains and had a sense of personality, wit and humour.
Strategy
Branding
Packaging
Social Media
Copy Writing
It’s hard to stand out on a budget when you’re creating a new brand from scratch. Using the voice of your best pet friend we found a way to bring a smile to customers while creating a point of difference to big box store design the city is used to. The goal was to create something witty and instantly gettable that could stretch beyond the city.
The handwriting supported a direct and humorous language. Select and distinctive, high-quality brand applications supported the premium positioning of the store.
The highlight of the project was the additional products which we developed. For example, the drinking bottle for pets on the go or the tennis ball inscribed for safe keeping at the park.
